a "Backstage Pass" to Ramit's inner circle of successful friends, advisors, and confidants
Learn from these masters -- the people I turn to for help -- as they share their confidential street-tested strategies and inner psychology to stay focused...get more done...earn more money... save more time...make more friends... and have more fun than anyone else in the world.
THEN apply it to your life with the help of a select group of ambitious people JUST LIKE YOU in this all-new closed-door program.
Hi, I'm Ramit Sethi author of the New York Times bestseller "I Will Teach You To Be Rich."
Isn't it interesting how we claim we want to be successful -- and we really do want it! -- but if we had to point to what we've specifically done in the last 30 days to get there, we wouldn't have much to say?
It's not like we're lying. We really DO want to make more money...get a better job...have an amazing social life...and travel whenever we want.
But actually DOING is a lot harder than just WANTING.
So we read blog post after blog post. And say things like, "I really should do that..."
We look at top performers and say, "Yeah, but ___"
- "Yeah, but he went to THAT SCHOOL"
- "Yeah, but he has a REALLY BIG BLOG"
- "Yeah, but she's better looking than I am"
And over time, we get older, and change the goal posts...
"It's OK to not want it all," we say. Think back to when we were younger: The 22-year-old version of ourselves would be aghast.
When we turn 25, we shift our goals from "by 25" to "some day." And to rationalize it, we add qualifiers: 'I'll do it when I have time. I don't have enough money to travel around yet. I don't know the right people.'
It actually starts every morning. Think about waking up on a normal Monday. We roll over, slap "snooze" on our alarm clock, and finally wake up bleary-eyed.
When we finally get into the office, what do we do? We move the mouse to wake up our computer, grab that cup of coffee, then browse to our "morning websites." It's like we need those websites to give us our morning jolt.
We read blog after blog about the guy who started a business where he works from a beach... the girl who quit her job to travel the world...the guy who shows you how he got 6-pack abs in 8 weeks.
And we do none of it.
We "know" we should work out more...but instead, we read blog posts about working out.
We "know" we should manage our money...but instead, we click from post to post about money and investing, bookmarking them under our "to do" category.
We "know" we want to improve our productivity...but after we download productivity app after productivity app, we don't use any of them.
Things change for a day or a week, but after that, we're right back to where we started.
Now, there are some times we make massive changes. Some of us DO lose 25lbs, or set up automatic investing, or take an international trip. And it feels incredible.
But there are STILL things we want to do...but we just can't bring ourselves to make them happen. Sometimes, we decide to "buckle down" and make a change. We join a course...or go to a networking event. And what happens?
First, it's tough to follow through. A lot of these courses are just plain not good. So after mustering up the energy to finally take one...we open it up, and it's just a bunch of generic advice. Ugh.
The second thing is a lot more pernicious. See, it involves our friends -- and what happens when they find out we're taking a "self-improvement" course.
What's their reaction? They think it's weird!
"Hey man," they say, "why are you doing that? What's wrong with you?" To them, it's "weird" to try to improve ourselves. And our friends have more influence than we admit.
It's just like when I took a photo class in high school and most of my class did nothing 4 days a week. Did I rally the entire class to start working? No. I ended up being dragged down to everyone else's level, working only 1 day/week...even though I really wanted to learn photography.
We're left with these dull goals in our head...how we want to lose weight, pay off debt, invest more, live a Vegas lifestyle, or quit our job to travel...but each time we try to start something new, we run into the same old challenges.
It's almost impossible to focus...even though we genuinely want to.
It's hard to know where to start...when everything could potentially work. So we use the S-word:
"Yeah...I really should do that."
That's code for, I know I should do that...but I'm not going to. But saying it makes me feel better for now.
It doesn't have to be this way.
In fact, with a few small tweaks, you can take it to the next level. No more browsing random blogs hoping to change "some day"...to earn more, to travel, to lose weight, to get a 6-pack, to find the right relationship.
For the last several years, as I've been building my first site and writing for millions of readers, I've been quietly studying what separates really successful people from ordinary people.
And I discovered two critical myths that separate top performers from ordinary people.
I want to share those myths with you now. Pay close attention to see if these sound familiar.
Mistake #1: We look for more and more information
We think more information alone will change everything.
It's such a deep belief, it's become an invisible script.
We even hear these popular phrases by professors and so-called experts! "Give people information so they can make the right decision."
We internalize the idea that information alone will help us change, and we start saying things like, "I need to figure it out..." and "I need to get all my ducks in a row before I start...."
But the truth is, information alone is one of the WORST ways to change our behavior. We already KNOW what we need to do. Do you think an overweight person doesn't KNOW they need to eat less and work out more? Do you think someone in debt doesn't KNOW they need to stop overspending and automate their payments?
In fact, let's look at what Clotaire Rapaille, author of the Culture Code, said about information and its effect on our behavior.
"Years ago, Tufts University invited me to lecture during a symposium on obesity...
Lecturer after lecturer offered solutions for America's obesity problem, all of which revolved around education. Americans would be thinner if only they knew about good nutrition and the benefits of exercise, they told us. Slimming down the entire country was possible through an aggressive public awareness campaign...
When it was my turn to speak, I couldn't help beginning with an observation. "I think it is fascinating that the other speakers today have suggested that education is the answer to our country's obesity problem," I said. I slowly gestured around the room. "If education is the answer, then why hasn't it helped more of you?"
There were audible gasps in the auditorium when I said this, quite a few snickers, and five times as many sneers. Unsurprisingly, Tufts never invited me to lecture again.'"
It turns out that information alone is one of the LEAST effective ways to change our behavior.
Here's another example: 401(k) experts have been lecturing us for decades about contributing to our retirement accounts. Yet we still don't do it, even though we're leaving billions of dollars on the table. So researchers Choi, Laibson, et al did a study.
They rolled out something called "automatic enrollment," where you'd automatically start contributing a modest amount to your 401(k). You still had total control -- you could stop contributing whenever you wanted -- but by default, you would be automatically enrolled.
Look at what happened!
"Before AE" means "before automatic enrollment."
Source: Defined Contribution Pensions: Plan Rules, Participant Decisions,
and the Path of Least Resistance. Choi, Laibson, Madrian, Metrick.
Look at this!
For decades, experts have been "educating" us to contribute to our 401(k)s. We KNOW we should do it! But it took a radical change based on psychology to get us to ACTUALLY do it.
Once you internalize the idea that information alone won't change your behavior, you start to see it everywhere.
We hear phrases like "the more you know" and believe that just one more morsel of information...just one more insight...will change everything.
But we've been snacking on those information tidbits for years, and very little has changed.
This "comfortable" belief -- that we just need more information -- actually keeps people from taking action and learning from REAL, PAINFUL mistakes.
Think about learning to ride a bike. Did you study the mechanics of the bike and read diagrams on how to cushion yourself when you fell? Of course not. You got out there, started riding, and fell down. Then you did it again and again.
Yet as we get older, we stop exposing ourselves to NEW areas where we might fail...and retreat behind our computer screen to READ about them.
We believe if we just learn that "one more thing"...if we just install that one one app...if we just "try harder"...that we'll finally hit our goals.
There's just one thing we forget:
By focusing on these tactics, we're doing exactly the same thing we did LAST YEAR! And the year before, and before that...
There's a reason New Year's resolutions don't work.
We create lists of things we should do. These lists focus on the tactics: Buy this. Download that.
But after we try a few tactics, and they don't work, we blame ourselves. "I'm just not motivated right now," we say. "It's really busy at work for the next few weeks." Ironically, trying these tactics -- which were doomed to failure, anyway -- makes us less likely to succeed over the long term.
As we try pointless tactic after pointless tactic, we're missing the entire game being played around us.
Mistake #2: We think we're OK Doing it alone
I also learned of a second critical mistake we make when trying to take ourselves to the next level.
We try to do it on our own!
Have you ever met someone who has some problem -- maybe they're not sure if they should take this new job, or they don't know how to find a babysitter -- and you just happen to know the EXACT answer?
Only it was like PULLING TEETH to get them to even admit they have a problem?
What the hell is wrong with these people?
The truth is, we're all like this.
We have these things that CONSUME us...how we're not making enough...how we hate our jobs...how we want to lose 10lbs, or be more productive, or get better at talking to girls...and we NEVER ask for advice.
Even though thousands of other people have been through our EXACT same challenge!
I call it Special Snowflake Syndrome -- the idea that our challenge is unique and nobody else could possibly understand.
Why don't we ask for help?
- We don't think anyone has our "specific" problem (Special Snowflake alert!)
- We're embarrassed
- We know "something" is wrong, but we can't articulate it
- We're waiting until the "right time"
- We just don't think of asking anyone!
But think about the last time you had a friend who gave you a FLASH of insight. Maybe you were in a bad relationship with all these ideas and worries and concerns floating around in your head...and your friend asked you a simple question: Does he make you happy?
That cut through everything. It was almost as if your friend could see right through you -- and it put everything in perspective.
Now, it's great to have our group of friends. When we're younger, we're all going through the same challenges: getting our first job, deciding where to go out on Friday night, how to deal with our parents.
But as we get older, something changes. Some friends take different paths than we do. They're the ones who think it's "weird" to invest in courses or conferences for self-development. They're still awesome friends, but they just can't connect with us on a certain level.
And that's fine! It's natural. Our friends can't be everything to us.
But we still need a group of people who CAN help us with our larger goals. The challenges that we know are holding us back from taking ourselves, our careers, our goals to the next level.
This is what can happen when you surround yourself with other people JUST LIKE YOU going through the same challenges you are.
Imagine how rewarding it would be to have access to hundreds of highly motivated people, going through your exact challenges, and experiencing the euphoria of breakthroughs...the pain of setbacks...and the joy of recovering from those setbacks and working through them on the way to success.
There's almost nothing more powerful than a group of supportive people around you who truly understand you. Knowing that they've got your back -- not some secret agenda -- and that they simply want you to succeed.
We know this works. Weight Watchers doesn't just give its members information -- it surrounds them with a group of other people going through the exact same challenges they are. Your best teacher simply wanted what was best for you -- nothing less. And your parents will always be there for you.
But in the real world, it gets increasingly hard to find people who are there to support us through thick and thin, no matter what.
Top performers know this -- and they've found a way around it. I'll tell you how they do it.
What those 2 mistakes mean for you
Now we know the two critical mistakes we make when trying to take our skills to the next level:
MISTAKE #1: We focus too much on information alone.
We read blog post after blog post, never stopping to realize that we've become CONSUMERS instead of PRODUCERS. We wait until that magic "some day" when we'll change...thinking if we just find that last morsel of information, it will change everything.
MISTAKE #2: We do it alone.
We think our situation is unique -- the dreaded "Special Snowflake Syndrome." We don't stop to realize that some of our biggest insights have happened when a friend pointed out a pattern about ourselves that even we didn't notice. And sometimes, we just don't have the right people to turn to.
Here was the flash I finally realized.
Top performers avoid both of these mistakes. They do it almost intuitively, like an expert driver navigates on a rainy road. They know exactly when to ask for help...when to slow down...and when to hit the gas.
In fact, for the last year, I've been carefully studying this.
Let me show you exactly what I mean.
Behind the scenes of my private NYC dinner series
One of the ways I discovered the difference between top performers and everybody else was to carefully study top performers.
Here's how I did it.
In 2011, my friend Michael Fishman and I decided to launch a regular private dinner in New York for entrepreneurs, authors, and people who are at the top of their game. We wanted to make it something special.
Every month we host a small, intimate group of people, including New York Times bestselling authors, Olympians, CEOs, TV hosts, and up-and-coming personalities.
We've built a system to make this as seamless as possible. We invite people we want to learn from -- but also, we're careful to invite people we want to introduce to each other. Each month when we walk in, the maitre'd knows us and sends over our favorite foods and wine before we ask for it.
We never intended for these to be "networking events." We just wanted to bring interesting people together and get to know them.
So what happened as a result of these dinners?
First, I got a rare chance to learn from top performers behind closed doors. It's so rare to be able to meet a small group of trusted people and share your biggest challenges and your proudest wins without being judged. They told me things they would NEVER say publicly.
I learned how Olympians think. I learned what separates best-selling authors from everyone else. And I learned how top performers go far deeper than random tactics to learn about deep mindset.
Second, I've been surprised by how many serendipitous things have happened as a result of the dinners -- totally unplanned. People have struck deals, picked up consulting contracts, and made new friends. Think about that last point: When was the last time you truly made a great friend after college?
I now know that if I have a question about the media, I can call up the national journalist who attended a few months ago. If I'm stuck on fitness, I can call the Olympic trainer and ask him for his advice.
I learned that all truly successful people have a support network like this -- and, like working out, they regularly use it.
When I've casually mentioned this on my site, I get hundreds of emails asking about the dinners and how to get invitations. I wish I could invite you to this dinner next time you're in NYC, but it's just not practical -- there are only so many seats at the table.
Obviously I can't invite everyone.
But I also listened closely to what you were REALLY asking about...
First, the ability to model the masters -- people at the top of their craft -- and hear how they think about success, failure, procrastination, focus, and being the best.
Then, the rare opportunity to surround yourself with other people going through the exact same situation as you...so they could share their insights, failures (for you to avoid), and best lessons learned -- plus encouragement at every step of the way.
I started thinking of a way to bring this to you -- of designing a program that would let you have "closed-door" access to masters, plus hundreds of people around you who can help you navigate the labyrinth of success.
And I'm thrilled to open it to you today.
Introducing Ramit's Brain Trust
If you've ever KNOWN what you want to do, but haven't been able to do it, this course can help you untangle the psychological cobwebs from your mind and take action.
This course is unlike anything else I've ever offered.
Model The Masters: Access to my personal network
For the first time, I'm giving you access to my personal network -- the inner circle I call on when I'm stuck. These are world-class authors, CEOs, marketing masters, psychologists, professors, and people with never-before-released methods of staying insanely productive.
Each month, I bring them into my studio and grill them on the toughest questions I can think of.
- How did they get their first big break?
- How did they handle naysayers? Specifically, what did they tell them?
- What was the darkest point for them. How did they get through it?
- What surprising things would they tell their younger selves?
- How do they think about success and failure?
Yes, I'll ask them about tactics, scripts, and their most powerful techniques. But this is more than simple tactics. It's about deep psychological mindsets.
You'll be able to model the masters -- to study how they did it, why, and how to apply their key insights to your biggest challenge. Every month, we'll tackle a different topic: Failure. Leadership. Social skills. Appearance. Time management. Getting rid of negativity. Building better habits. And more.
Everything you can possibly imagine to truly integrate success into your life.
An incredible social network of people just like you
Then I'll introduce the second part of the Brain Trust program: Access to hundreds of other people facing the exact same challenges you are.
They want to stop getting distracted...to stay focused...to know how to choose among multiple options...to get paid more, improve their social skills, and become leaders. Most of all, they want to know how to live a rich life, step by step.
For the first time, I'm making other IWT readers available to you. I've set up a private group where you'll be able to meet each other, challenge each other, and hold each other accountable.
Imagine knowing that you're not doing it alone -- that you have 5, 10, 50 people watching over you, ready to "nudge" you in the right direction if you get off track.
I'll be in the group, too, watching over everybody.
Think of what a relief it is to know you don't have to know everything or do it alone. That there are people there to listen.
Tell me: When was the last time you truly felt listened to? By someone with no agenda, no angle...just someone who wanted the best for you? We come across these people a few times in our lives -- and now, you'll meet the right ones for you.
You'll know it's not "weird" to spend time improving yourselves. In fact, we've heard the phrase "You're the average of the 5 people you surround yourself with." Wouldn't you want these people to be interested in improving themselves, too?
Powerful action steps to hold you accountable
Every month, you'll get access to a new interview with one of the people in my inner circle -- someone truly exceptional who has helped me, not just with tactical maneuvers but deeper psychological improvement. You'll get the audio, video, and full transcript. You'll also get instant reactions from other Brain Trust members as they share their biggest insights.
You'll also have access to your own network of hundreds of other people to hold you accountable and challenge you.
Finally, each week, I'll be in your inbox and news feed. I'll provide specific action steps to help you keep moving forward, and share some of the most interesting insights from the Brain Trust group.
This community is here to help you, support you, and make this the most FUN program I've ever developed. This is about long-term real change.
Look, there's a reason I built this course for the right people.
I have access to all these experts. They're my friends! I've gotten to know them over years and years. THEY are one of the biggest reasons for my success -- instead of the idea that I toiled alone in my room, they actually helped me figure out how to grow my business, how to create a New York Times bestselling book, how to stay true to myself (fun, weird, nerdy) but also expand my message.
Now I want to give you access to them, too.
I wish I could share my best insights personally over dinner in NYC, but obviously that's not practical. What I CAN do is bring you in to meet the masters, learn from their insights, and connect you with others who are ready to make huge changes.
If you're right for this program, it could change your life.
Look at the results my students have gotten
I want to help you get massive results -- not just tactical wins, but deeper, psychological changes.
"I was working 50+ hours a week, at a job I hated, making 34K, barely seeing my wife, with no vacation days, no benefits, in an company with no growth or learning opportunities, hating life. Now, I'm at a job I love, at an awesome company, learning all the time, making 47K (13K bump), working less hours, and loving life."
-- Vladimir F
"I could not be happier. My whole mindset has changed and I am starting to feel like me again."
-- Eva M.
"My issues: over worked and over weight...16 pounds down, 60 more to go...BTW, work is going awesome, time with my family is better than it has been ever and my mental state of mind is awesome."
-- Aaron B.
"Not only am I happier with my new position but the quality of life and confidence has gone through the roof. All I needed was a little wake up call."
"Ramit, I never would have had the courage to do that if you hadn't pushed me. So THANK YOU. I appreciate all of the great advice you give."
-- Lisa L
"I love Ramit's advice. A no nonsense approach that smacks conventional wisdom in the eye and walks away laughing. Not just because the advice is different, but because of the results."
-- Christopher R.
"Here's the thing about Ramit -- he is true from start to finish, from end to end.... Sure he's confident, but he backs that up with serious hard work and that's so refreshing in today's day and age."
-- Susan S.
"Ramit's [course] is the reason I've been self-employed for two years and make more money than at my day job....I seriously love my life, and it's in no small part because I'm no longer chained to a cubicle."
-- April D.
"I've been reading Ramit's blog since 2005, bought his book, and lots of his coursework online...His #1 bias is for action, so that you don't just read his stuff then go on to the next. You have to apply the info....And if you just do it, you will be rich."
-- Kevin C.
"I just wanted to write a personal thank you for motivating me to kick ass at work and make something happen with my career. I had been waiting around for things to happen rather than being proactive and taking on more and asking for what I wanted. I can think of no single source as significant as your writing that inspired/motivated me."
-- Paul E.
I'd like to invite you to join these people who made radical changes to the way they THINK and ACT every day.
Imagine if you could take your biggest challenge and learn how to manage it, handle it, overcome it. Years later, looking back, what would that be worth? What would it be worth to wake up every morning and feel GOOD instead of wanting to hit Snooze again?
It's a no-brainer.
But to make it even easier, I've added something else.
Lifetime Access to My Scrooge Strategies (a $423 value -- Included free)
Tired of the same old savings advice? Learn how to save hundreds of dollars per year. Get massive money saving tips delivered to your inbox once per week.
You should be able to easily save 10x the cost of the program using this material alone.
You get tactical tips on:
- How to save 20% at restaurants
- Proven savings strategies for travel, shopping, rent and mortgages
- How to travel internationally with steep discounts
- The dealer's secrets to buying a car and making other big purchases on the cheap
- How to save $940 on domestic flights
- 20 scam-free ways normal people can earn extra money online
- Save $71,000 - $117,000 on your mortgage
- How to save $300+ eating out at restaurants
And then I wanted to make this an even bigger no-brainer.
Meet me in person New York, San Francisco, and around the country.
Members of Ramit's Brain Trust get first access to join me at regular meetups I hold in New York, San Francisco, and around the country.
These are free events to come, grab a drink, and meet me and other IWT readers. They usually sell out within minutes (the NYC list has 7,000+ people on it, and I limit it to 100 people).
But Brain Trust members will get first access to these events.
These meetups are the only way to meet me and other IWT readers in person -- and surround yourself with a group of people who are taking action. My students tell me these in-person meetups are one of the most valuable things they've gotten out of IWT.
Finally, one more thing.
An UNBEATABLE Guarantee
Try my Brain Trust for an entire month, 100% Risk-Free
If you don't LOVE it, I insist that you get 100% of your money back.
It's simple: Join the program and see for yourself. If the special guests, focused takeaways, and select community don't help you improve your life within 30 days, I want you to email me. I'll refund you 100%. No questions asked.
After 30 days, cancel at any time. No strings, no fees, no penalties, no hidden surprises. And I'll let you keep all of the material you've received up to then as my thank you gift for joining my Brain Trust.
Join now for just $49/month/month
The 1 decision to make today
My Brain Trust program isn't just another tactical "how-to" program. There are plenty of those out there.
If you already know what you SHOULD be doing -- and you're not doing it -- this course can help you diagnose what's holding you back.
You'll model the masters by studying my inner circle, the very same people I call for advice on marketing, relationships, leadership, productivity, and psychology.
Then you'll join hundreds of other people who ALSO want to change as we support each other and hold each other accountable.
You don't have to decide to change your entire life today.
You just have to decide on one thing:
What would you do to get JUST ONE INSIGHT every month? Just one.
Think of that thing that's been in the back of your mind for months...or YEARS.
- How do I wake up earlier?
- Why don't people listen to me at work?
- How do I cut back on distractions?
- How do I make more money?
- Should I go to grad school?
- How do I get my friends to invite me out instead of me always inviting them?
- How do I lose weight / bulk up?
- Why can't I become a better public speaker?
- How do I attract better relationships?
What if you could have one insight per month?
What would you do if you could get rid of the #1 worry in your life...and start tackling the positive ways to grow?
How different would your life be if you were constantly surrounded by smart, motivated people who held you accountable?
My Brain Trust is the one place to come to model the masters -- the very same ones I call for master-level advice -- and find a group of people just like you.
As my parents say, a year from now, you'll be a year older. What are you going to do?
I'll see you inside.